Seeonic Leverages SkyeTek RFID Platform to Deliver Industry’s First Disposable Smart-Display for Promotions Marketing
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SkyeTek RFID Software and Reader Modules Allow Seeonic to Provide Real-Time Monitoring of Promotions
Boston, Mass., September 19, 2007 - SkyeTek, Inc., the leading provider of embedded RFID solutions, today announced that Seeonic, a leading innovator in smart-shelf technology, is leveraging SkyeTek’s software and embedded RFID readers in their disposable smart-displays in order to provide real-time inventory tracking of promotional items. By incorporating SkyeAPI and the M9 UHF reader module into its design, Seeonic will now be able to provide reliable real-time tracking of promotional goods allowing retailers and CPG manufacturers to ensure correct placement of promotional displays and optimized inventory based on observed buying patterns.
"Our smart shelf systems will enable manufacturers to ensure retailers are honoring obligations for item placement while also extending the retailers visibility into detailed demand data," said Peter Grimlund, CEO of Seeonic. "With the help of SkyeTek and its technology, we can now provide retailers and CPG manufacturers with a significantly improved view of their promotions marketing effectiveness."
With little visibility on the sales floor, existing systems and processes are not accurate or timely enough to provide the manufacturer or distributor with the intelligent data they need to anticipate stock-outs and protect sales. Seeonic is solving this problem with the help of SkyeTek by adding RFID functionality to their glass smart shelf display system. By leveraging SkyeAPI and the M9 UHF module, a real-time demand management and inventory replenishment forecasting service is put into place using an RFID enabled smart display which monitors and reports the inventory levels of displayed items.
"Seeonic is yet another innovative organization that we have partnered with to enable new applications for RFID technology," said Rob Balgley, CEO of SkyeTek. "Real-time monitoring and management of promotions represents a major opportunity for retail and consumer goods manufacturers. Seeonic’s disposable smart-display and inventory management software will not only maximize the effectiveness of individual promotions, but will also aggregate data from multiple stores so that companies can glean insights on overall campaign ROI."
SkyeTek offers its technology to OEM customers as a complete embedded RFID solution, which includes software, hardware, and professional services, or on a software license basis. Licensing provides the additional benefit of access to ReaderDNA reference designs, allowing OEMs to integrate the technology directly into their product design and realize 40 to 70 percent cost savings versus a typical reader module. SkyeTek has developed a global partner network to distribute and support its product portfolio. Partners include Mouser Electronics, Sobal, Hangzhou Ziytek, and Meshed Systems – for a full list of Skyetek channel partners, please visit: http://www.skyetek.com/Company/Partners/ChannelPartners/tabid/346/Default.aspx.
About Seeonic, Inc. Seeonic provides actionable intelligence to manufacturers, distributors and retailers of consumer packaged goods (CPG) products to limit out-of-stock (OOS) and overstock conditions at the consumer point-of-purchase (POP) display. Seeonic develops disposable electronics to gather up-to-the-minute inventory counts and transmit them wirelessly to the company’s web-based server. From the server, Seeonic’s customers can display alerts and establish replenishment models in real-time to limit the OOS or overstock conditions. Based in Shorewood, MN, Seeonic sells direct or through display manufacturers. For more information, visit www.seeonic.com or call 612-281-1089.
About SkyeTek, Inc:
SkyeTek delivers stand-alone and embedded reader solutions that make RFID work easily, reliably, and economically for enterprises and OEMs. SkyeTek offers a complete line of both HF (High Frequency, 13.56 MHz) and UHF (Ultra High Frequency, 860 - 960 MHz) readers that can be used in a multitude of unique applications. Contact Sales today to see how we can make RFID work for your application. SkyeTek is a privately held, venture-backed company headquartered in Denver, Colorado, with sales operations in North America, Europe and Asia. For more information, visit www.skyetek.com.
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