webinar - rfid for printers
 

Free webinar: Protecting Printers and Recurring Revenue with RFID

Embedded RFID - Supercharging products     Original Air Date:
     May 16th, 2008

     Current Availability:
     Download Immediately at right ►





Overview:
According to ZDNet News in June 2007, the pirating of ink cartridges costs printer manufacturers roughly $3 Billion annually – accounting for 5% of the worldwide printing industry.

Printer Manufacturers expend time and resources to create printers and toner cartridges that work in concert with one another. Once the printer ships, however, Manufacturers lose control of what consumables get used. End-users both knowingly and unknowingly compromise product reliability and jeopardize recurring revenue and cost structure through the use of unauthorized cartridges. Embedded RFID allows manufacturers to control what cartridges get placed in their printers.

What you'll learn:

  • Differences between RFID and existing barcode and contact technologies.
  • How RFID embedded into printers guarantees authentic toner cartridges and locks in recurring revenue.
  • Unique technical and business considerations for embedding RFID into printers
  • Various ways real-world companies are presently using RFID in their printers to drive revenue and differentiation

Length: 50 minutes, including Q & A.


Who should watch:  Designers, Engineers, Product Managers, Directors and Technical Executives from printer manufacturers.

Martin PaynePresenter: Martin Payne, VP Marketing & Strategy
Martin is responsible for SkyeTek’s corporate strategy, market awareness, lead generation, and technology alliances. He brings high-tech marketing and strategy experience from Sun Microsystems, StorageTek, and Dell Computer where he held senior positions in marketing, product line management, strategy, and business development. Martin has been instrumental in developing and launching successful product lines into direct and multi-tier sales channels such as Dell’s Axim handheld computers and StorageTek’s StreamLine portfolio of enterprise storage. He holds a BS, with honor’s, in Aeronautical Engineering from the US Air Force Academy, an MS in Operations Research from the University of California-Berkeley, and an MBA from Harvard Business School.



Complimentary White Paper: Protecting Against Counterfeits, Generics and Substitutes with RFID

White paper: Embedded RFID for Medical & Pharma Introduces Embedded RFID as a compelling technology to address counterfeiting in the protection of disposables/consumables.  Reinforces case with staggering statistics and real-world case studies of companies who secured their products and brand with RFID.
This paper explores the capabilities and benefits of embedded RFID for OEMs, product designers, manufacturers and product managers.

 


SkyeTek is the worldwide leader in Embedded RFID technology. SkyeTek's reader technology enables the widespread adoption of RFID as an embedded feature in existing products to create new product applications and functionality. SkyeTek works with OEMs and Product Manufacturers from the Fortune 1000 and mid markets to add RFID as a feature to their products.