Free webinar: Managing and Securing Consumables / Disposables with RFID
Original Air Date:
Thursday, April 10th, 2008
Current Availability:
Download Immediately at right ►
Overview:
This presentation reveals how manufacturers can preserve revenue from recurring sales of consumables / disposables, increase brand equity, and improve reliability by ensuring products only interact with authorized consumables / disposables through RFID technology.
Manufacturers and OEMs expend considerable time and resources to create devices and consumables that work in concert with one another. Once the device ships, however, Manufacturers lose control of what consumables get used. End-users both knowingly and unknowingly compromise product reliability and jeopardize the Manufacturer’s recurring revenue and cost structure through the use of unauthorized consumables or the improper use of authorized consumables.
What you'll learn:
Embedded RFID allows product manufacturers to control what consumables get placed in their products and manage how those consumables get used. What you'll learn:
- Differences between RFID and existing barcode and contact technologies.
- How RFID embedded into manufacturers’ products guarantees authentic consumables and locks in recurring revenue.
- Unique technical and business considerations for embedded RFID
- Various ways real-world companies are presently using RFID in their products to drive revenue and differentiation
Estimated Length: 1 hour, including Q & A.
Who should attend: Designers, Engineers, Product Managers, Directors and Technical Executives from OEMs, finished product manufacturers and design firms. No RFID expertise required.
Presenter: Martin Payne, VP Marketing & Strategy
Martin is responsible for SkyeTek’s corporate strategy, market awareness, lead generation, and technology alliances. He brings high-tech marketing and strategy experience from Sun Microsystems, StorageTek, and Dell Computer where he held senior positions in marketing, product line management, strategy, and business development. Martin has been instrumental in developing and launching successful product lines into direct and multi-tier sales channels such as Dell’s Axim handheld computers and StorageTek’s StreamLine portfolio of enterprise storage. He holds a BS, with honor’s, in Aeronautical Engineering from the US Air Force Academy, an MS in Operations Research from the University of California-Berkeley, and an MBA from Harvard Business School.
Complimentary White Paper: Protecting against Counterfeits, Substitutes and Generics with RFID
Introduces Embedded RFID as a compelling technology to address counterfeiting in the protection of disposables/consumables. Reinforces case with staggering statistics and real-world case studies of companies who secured their products and brand with RFID.
SkyeTek is the worldwide leader in Embedded RFID technology. SkyeTek's reader technology enables the widespread adoption of RFID as an embedded feature in existing products to create new product applications and functionality. SkyeTek works with OEMs and Product Manufacturers from the Fortune 1000 and mid markets to add RFID as a feature to their products.